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Decision-stage content for B2B SaaS that helps buyers choose
Make evaluation easy, handle objections up front, and support sales conversations.
I write BoFu content (comparisons, alternatives, and pricing guides) that makes your product easier to evaluate and easier to sell.
Trusted by founders and SaaS teams
Struggling to Convert High-Intent SaaS Buyers Into Customers?
You’ve built a strong product, but your decision-stage content isn’t doing its job.
Prospects land on your site, then bounce because they can’t quickly tell if you’re the right fit
You’re losing deals to competitors with clearer pricing, positioning, and comparisons
Sales keeps answering the same questions because the content doesn’t handle objections up front
Your “why you” story isn’t showing up when buyers compare options, so they choose a competitor.
Buyers need a clear reason to choose you. Your content should make that decision easier.
Plot Twist: How I Became a B2B Writer for SaaS Companies
I'm a Screenwriting MA grad who tells stories for B2B marketing teams and founders.
In my years as a copywriter, I've written on more topics than you've had cold sandwiches. And some were just about as exciting.
Some were much more than that…
I worked for a subscription-based startup for years and watched it grow from B2C infancy into successfully serving the B2B market.
This was less cold sandwiches, and more Michelin-starred dinner.
That's when everything clicked: I could build a career around my love for story and my passion for helping startups and growth teams scale.
Why Work With Me
Writing Scars
I've been ghostwriting content for SaaS companies, startups, and agencies since 2010. Clients have included Aircall, Deliveroo, and 888 Poker.
Startup Experience
I’ve been inside a subscription-based startup — I know what it’s like to build under pressure, with limited time and a lean team.
Storytelling Education
I hold an MA in Screenwriting, giving me a unique edge over freelance writers who treat storytelling like a buzzword.
The Plan
1. Quick Intake (Async or Call)
We align on your product, competitors, and the decision buyers need to make.
2. BoFu Draft + Revision
I write the content, then refine it with your feedback.
3. Publish with Sales in Mind
I'll write strategic, well-researched posts that build trust and generate leads.
Trusted by SaaS Startups, Agencies, and Tech Teams
Ashley at CFOly shares her experience
"Jackson excels in writing clean and well-researched content… always impressed with how quickly he took to a subject and was able to make it his own."
— Norbert Hahn, Content Manager, IGC Services
"We saw some of our key pages shoot up to Google's first page… Jackson is super adaptable and always ready with great ideas for our SEO strategy."
— Naz Malik, Co-founder, Onfolk
"Jackson is a skilled wordsmith with a marketing edge — his work is always well researched and expertly put together to fit the brief."
— Susan Kokenyesy, Content Manager, Gaming Realms
Let's Make Your Content Work Harder
Stop guessing what to publish. Stop wasting money on content that doesn't move the needle.
Let's create blog posts that actually do what they're supposed to:
Drive traffic
Build trust
Get leads
Book Your Free Consultation
Available for Projects
Jackson Kelly, Copywriter
B2B SaaS Content That Performs